Here are some of the rumours that
the press have printed about us in 2007.

 

The Future 500 Rising Stars
The Observer – November 2007
Sharyn Wortman, Today was Fun
Over a pot of tea, Sharyn Wortman decided it was time to ‘put something nice into the world, have fun doing it, learn something from doing it and drink a lot more tea while doing it.’ Operating from her London barge, Wortman now runs Today was Fun, an organic tea company that dispenses philosophy with your cuppa. Each of the five hand-blended teas comes with a bon mot. Take her Friendship Tea (a blend of marigold flowers and hawthorn berries) - the packet reads: ‘I’ll be sad if you’re sad, happy if you’re happy’. Actually, they’re rather funny and yes, they taste good.

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Gorgeous! And Ethical too
The Guardian G2 – November 2007
For romantic types who like to take an afternoon break: a hand-blended tisane of organic rosebuds and petals with coriander and liquorice, in a caddy with organic cookies.

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The Antipreneurs
The Times Magazine – February 2007
The Tea Lady Sharyn Wortman, 36, founder of Today was Fun, the organic tea company she runs from her London barge.”Who says you need a flash office with an expensive sofa to run a successful company?” asks Sharyn Wortman, the founder of organic tea company Today was Fun.
When she first set up shop, she was embarrassed that it was a one-woman show, run from her home on a floating barge in Putney, London. Six years on, she knows better. “Clients love coming to the boat; we have a tea on the top deck. When they leave, they say they feel as through they’ve had a holiday.” An unusual HQ hasn’t stopped the company scooping several awards. Last year, its Sleepy Tea won best new organic food product at the Organic Industry awards. This year, its trophy product is Green Green Tea (the second green being for its eco-friendly, carbon neutral status, of which more later). It has won or been nominated for four awards. Wortman is not sure if she’s an antipreneur. “I think it’s more that I’m stubborn and I like doing things differently. It took me three years to start making money; there were times when I despaired.”
An ability to churn out original ideas saved the day, a skill honed in a previous life as an advertising art director. “I was coming up with hundreds of ideas every day,” she says. “Most of which went to waste because companies weren’t brave enough to implement something different.”
Today was Fun gave her a chance to try them out. Take Tomorrow’s Soup, the newsletter that features recipes, news and tips on how to be a happier, healthier and greener individual. It’s the result of being told in a café that the Soup of the Day was off, but that there’s tomorrow’s soup. “I liked the idea that whatever ingredients we put in the pot today, we’ll be living off tomorrow.” Then there’s the birthday cards she sends to customers, having asked for their date of birth (“Most people forget that they’ve given it to us and are astonished”). While working on Green Green Tea, Wortman got in touch with the Carbon Neutral Company to find out how she could create the first carbon neutral tea. Based on emissions - from the miles the ingredients travel from China, to the energy used in running the packaging machine - she buys carbon credits. “the worlds has I don’t know how many green teas already’ our product needed an edge and a reason to exist,” she says. Is there a risk that the company will grow beyond her eco – ideals? “ I have to keep checking back,” she says. That’s why I called it Today was Fun. I wanted to remind myself to keep asking: ‘Am I enjoying this?”

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Six Kitchen Greats
The Times Magazine – February 2007
2. Nothing says “I love you” like a rose petal cuppa.

 

6 Kitchen Greats
The Times Magazine – December 2007
Everything you need for an
emergency tea break.

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Secret Admirer
Easy Living – November 2007
In the frenetic run up to Christmas, spoil someone special with this tea and cookies set. The Love Love Tea blends organic rose, coriander and liquorice and the heart-shaped cookies have an affectionate message secreted in them. Don’t we all want to be told, ‘you’re perfect just as you are’?

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Women on a mission to save the world
She Magazine – May 2007
Sharyn Wortman, 37, runs Today was Fun, an organic tea company. Its Sleepy Tea won a Soil Association award in 2005. Sharyn lives in London with her fiance, Chris, 37.
“It’s vital for us to protect the environment. We’re already seeing altered weather patterns – and things will get worse if we don’t start changing the way we live.
I started Today was Fun at my kitchen table in 2001. My first tea recipe was a mixture of hibiscus flower, rosemary and cardamom. I called it Happiness Tea because that’s how I felt when I made it. Customers constantly tell me it puts a smile on their face.
I’d worked in advertising for 10 years and got tired of the constant pressure, but it taught me some useful marketing and packaging sills. I wanted to create a product that put something nice back into the world, and tea seemed perfect. And it had to be organic because I felt responsible for the good of people and nature.
I took my first batch of Happiness Tea to a gift shop and a week later they’d sold out. From there it grew and we now supply over 150 stores.
I think our teas are successful because we’re also encouraging people to think about the bigger picture. Our company is completely carbon neutral. I’m part of a car- sharing scheme and I’m even having a green wedding.”

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Tea for Two
Practical Parenting – May 2007
Expectancy Tea, from £4.99 for 40g, from Today was Fun (www.todaywasfun.com), contains raspberry leaf and peppermint. It’s great for mums-to-be nearing birth.

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Ask Amy De Vine
YOU Magazine – February 2007
Besides a good beer, what might we drink with our home Oriental cooking?
Consider the pretty new Love Love Tea by Today was Fun (the names would be great as Chinese characters). It includes whole rosebuds and petals, plus coriander and liquorice root – that last one is a familiar Chinese grocer aroma. Done up in a pretty pink packet tied with cotton – almost like a red paper envelope of luck money for the New Year. Serve in Oriental-style lidded tea mugs.

     

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PRESS ARCHIVES: 2007 : 2006 : 2005 : 2004

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